Scrutinize wins award
Kim Johnson
15 December 2011
South Africa’s Scrutinize campaign can add another trophy to its cabinet after it bagged a Pan-African health communication award.
The campaign’s “animerts” and outreach programmes were commended for their use of multiple media channels in reaching its audience.
Aside from the latest AfriComNet award, the funky and fresh HIV-awareness campaign has also won a Loerie Ubuntu Gold award, a Levi’s Red for Life award and a Bronze Khuza award.
The Scruntinize campaign aims to raise awareness around the risk of multiple concurrent partners (MCP) and promotes correct and consistent condom use.
The campaign is the result of collaboration between Johns Hopkins Health and Education South Africa (JHHESA), Matchboxology, DramAidE and Levi Strauss’ Red for Life initiative.
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